Chiropractical host and DC Jon Kec answers the questions you want to know! From the future of AI to what he does to get ready to record an episode, nothing is off the table.
Posted in Podcasts on Tuesday, July 14, 2026
In this “Ask Jon Anything” episode of Chiropractical, host Jon Kec answers listener questions ranging from his lack of a preshow ritual to barriers keeping patients from trying chiropractic, emphasizing public education and consistent expectations across clinics.
It’s an episode that balances practice survival with the human side of being a DC. Jon walks through the vital business safeguards that usually get overlooked — like locking down digital EHRs with expert IT, securing the right cyber and disability insurance, and building bulletproof documentation habits. He also shares ways to elevate that very first new-patient encounter using visual aids, while pushing for the stronger business education chiropractic schools desperately need.
Here are several key themes Jon discusses:
Set Expectations Early — and Keep Communicating
One of the biggest reasons patients discontinue care isn't necessarily because treatment isn't working. More often, it's because expectations were never fully aligned. Take time to explain the diagnosis, outline the treatment plan and establish realistic milestones to build trust from the very first appointment, and continue that communication throughout the entire process.
Never Underestimate the Power of Education
For many people, walking into a chiropractic office for the first time can feel unfamiliar. Every practice has its own approach, making it difficult for prospective patients to know what to expect.
Practices that educate patients — through conversations, community outreach, online content and word-of-mouth referrals — help remove barriers before patients ever schedule an appointment. Explaining not only what chiropractors do, but how they partner with patients throughout their care journey, builds confidence and encourages more people to seek care.
Clinical Skills Matter. So Do Business Skills.
Graduating from chiropractic school prepares doctors to care for patients. Running a successful practice requires an entirely different set of skills. Marketing, financial management, insurance, operations, leadership and business planning all become part of everyday practice — whether you're opening your own clinic or working as an associate.
Protect More Than Your License
Professional liability coverage is an essential part of protecting a chiropractic career, but it's only one piece of the puzzle. Owning or operating a practice also means managing risks that have nothing to do with patient treatment. General liability, business insurance, cyber liability and workers' compensation each play an important role in protecting the practice, employees and financial future.
Invest in Yourself, Too
Healthcare professionals spend their careers caring for others, but maintaining a successful practice also requires taking care of yourself. Burnout rarely happens overnight. Making time to recharge — whether through exercise, hobbies, vacations or simply stepping away for a few minutes during the day — isn't a luxury. It's an investment in long-term professional success.
Technology Should Create More Time for Patients
Artificial intelligence continues to reshape healthcare, but perhaps its greatest opportunity isn't replacing clinical expertise — it's reducing administrative burdens. From documentation and workflow efficiencies to marketing and communication, AI has the potential to give chiropractors something increasingly valuable: time.
A Strong Profession Starts With Strong Chiropractors
Successful chiropractors often share one common characteristic: they stay connected to the reason they entered the profession in the first place. Whatever that purpose may be, reconnecting with it helps sustain passion through the inevitable challenges of practice.
If you have questions or topic ideas for us, reach out at Askncmic@ncmic.com.
This episode of Chiropractical was released on July 16, 2026.