Making the Most of Your Networking

Whether you are starting you practice or looking to grow it, networking is a key tactic for success. That's a no brainer, right?  But in reality, many people don't maximize the opportunities for networking within their community. Many believe it is enough to occasionally attend a local chamber of commerce luncheon or be listed in the membership directory.

Posted in Marketing on Thursday, November 5, 2015

While this is a good start, it isn’t enough.  You need to engage others to make a true impression. This is going to take time and effort, and it will pay dividends.

So what can you do? 

Attend the community special events. Make a goal of meeting five new people at each event.  This means sitting at a table with people you don’t know.  Or, it can also mean “working the room” and introducing yourself to people you don’t know. 

Take an active role in the chamber of commerce.  Many community organizations have volunteer “hosts” or “greeters” who staff events.  These volunteers provide a face to the event and make sure the attendees know where to go and what it is expected.

Accept speaking opportunities. Groups such as Rotary, the chamber of commerce and community colleges often look for speakers who can talk about interesting topics.  This is more than promoting your practice; it is talking about the health benefits of chiropractic care.

The idea behind the suggestions above is to create a presence that encourages people to remember you so when they need your services they call you first.  These suggestions are also just a start.  How else can you get involved with your community?