Could Digital Signage be an Effective Communication Tool in Your Office?
Have you considered using your office space in your marketing efforts? Digital signage might be a great way to communicate with your patients!
Posted in Marketing on Thursday, February 6, 2020
Driving down the street the other day, I noticed a billboard company had replaced out an old static sign with a bigger, electronic one. It didn't surprise me, as several in the neighborhood have been replaced in the last couple of years. What did surprise me was the realization that unlike the old-fashioned billboards, I actually pay attention to the digital ones.
Why? I suppose there are many reasons, but in the end, I am always interested to see if there is something that might appeal to me.
Now, translate that into putting digital signage in your office.
Before you scoff and say that isn’t for you, think again. Marketing isn’t limited to what goes out of your office in the mail, on social media or via email. Your physical office space should be a large part of creating and supporting your brand.
Digital signs give you the opportunity not only to educate, but also offer a platform to reinforce your online marketing efforts, cross-sell other services and encourage referrals.
And, like the electronic billboards on the streets around town, the information is ever changing. Most digital sign solutions let you build a mix of current news, trivia, and weather as well as incorporating your own marketing messaging. Rather than aimlessly flipping through a magazine, your patients can engage with the rotating information that may mean something more to them than what the Kardashians are up to.
Digital signage is a fairly simple solution to implement. You’ll need a flat screen TV, content, and an Internet connection. Flat screen TVs and monitors have become very affordable, and depending on your space, you likely don’t need anything over 50 inches.
For content, there are numerous companies out there that specialize in health and wellness content. Most of them will work with you to create a solution that reflects your brand – not only in images but information. If you’re especially creative, you could even create your own presentation. Just remember you’ll need the time to keep it updated.
Even if you aren’t actively marketing and advertising your practice, digital signage is a step in creating an engaged, informed patient. It creates a foundation of outreach possibilities that can only grow your practice.