3 DCs Using Instagram to Build their Audiences

You don't have to sell-sell-sell to reap the rewards of Instagram.

Posted in Practice Resources on Wednesday, October 16, 2019

Social media can be an excellent tool for building your business brand and establishing credibility and trust with potential patients. 

The keys to success on Instagram are pretty simple:

1. Share information that is useful, informative or entertaining. This is the place to build trust, not to sell.

2. Be consistent. Set a schedule and stick to it. It's better to post once a week than 3 times in one week and not at all the next few weeks. 

3. Reciprocate. Comment and like other people's posts, too. (Of course be mindful of HIPAA and PHI.)

We've found three examples of DCs who are using Instagram to build rapport by sharing exercise techniques, recipes, educational resources and other 'feel good' ideas to help people feel better.  

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Struggling with low-back pain? Check this out. Dr. LoRang is demonstrating a McKenzie method press-up. This at-home exercise is designed to help treat and prevent low-back pain. With handy techniques like this, along with effective personalized treatments, Dr. LoRang helps patients feel their best. #capitalchirodsm #yourbestlifedsm #wholepersonwellness #conservativecare #painmanagement

A post shared by Capital Chiropractic (@capitalchirodsm) on Aug 1, 2019 at 8:11am PDT

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Imbalance often leads to difficult birth. Back labor. Asynclitism. Stalled labor. Labor that starts and stops. Slow progression through stations of engagement. Maintaining balance throughout pregnancy is often as simple as a chiropractic visit once a week or every other week depending on comfort, positioning, and trimester. Want to find out more? Send us a message! Better yet, schedule a free consultation to talk about what your experiencing! #pregnant #pregnancy #prenatal #prenatalchiropractic #pregnancyadvice #chiropractic #chiropractor #syracuse #syracuseNY #fayettevilleny

A post shared by Kukenberger Chiropractic (@kukenbergerchiro) on Aug 16, 2019 at 6:10am PDT

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🍁Quick Fall yard work tips to keep your back safe. Guest appearance from Dr. Beau🐶 #yardwork #backsafety #mums #fall #falldecor #injuryprevention #talltips

A post shared by Wolter Chiropractic Louisville (@wolterchiro) on Oct 5, 2019 at 9:18am PDT