Your marketing efforts will be key to attracting patients and a major factor in your practice’s success. Whether you create a basic program or something more comprehensive, it’s important to have a plan in place. Evaluating your marketing efforts on a regular basis can help you identify what works best in achieving your goals.
Before creating a marketing plan, understand the external and internal factors that may affect it.
Branding is more than a logo or sign on your building. Get tips for creating a consistent brand for your practice.
Networking opportunities exist wherever you go. Find out how your practice can benefit from effective networking.
Printed materials can play an important role in your overall marketing program. Here are some options to consider.
Online marketing through websites, emails and social media continue to grow in popularity. Find out more here.
Facebook, LinkedIn and Twitter: Low Cost Marketing When Done Right
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Turning Your Patient Newsletter Into an Asset
Creating a New Partnership ... With the Medical Doctor Down the Street
The Art of Appreciation
Engaging People On Your Website
Is Digital Signage for You?
Building a Brand: Why Googling Yourself Isn't a Vanity Exercise