Special events are an excellent way to build your practice because they bring prospective patients in direct contact with you and your office. Events give you the opportunity to deliver your marketing messages one on one and start developing relationships with potential patients.
Posted in Networking on Sunday, May 15, 2016
Whether you are planning a grand opening, hosting a lunch and learn, or holding an open house for a special occasion, there are several things to consider. Use these simple steps to plan a successful event:
Identify the Purpose of Your Event
Are you celebrating an opening, is it informational, or are you hosting an event in conjunction with another business or the local chamber? Make sure you have identified the reason people should attend.
Consider the Guest List
Will you invite individuals within a certain geographic region of your office? Is your event geared toward families, business owners or individuals?
Create a Memorable Atmosphere
Do you need any banners or decorations? Do you need to have your office cleaned or have extra tables and chairs brought in for the event? Will you be serving refreshments or have entertainment? Is there enough parking?
Create an Event Team
Who can help you with planning? Who can help with the event itself? Assign tasks including set up, greeting guests, etc.
Get the Word out
Do you need to send invitations? If it’s a more open event, should you advertise or send a mailing to a targeted group? Do people need to RSVP? Should someone call to encourage people to attend?
Follow up with Everyone Who attends
Prior to the event, determine how you’ll know who attends the event so you can follow up with each person. Whether it’s a personal phone call or a short note, take the time to thank those who attended. And find out who may be interested in chiropractic care.