Posted in Marketing Basics on Wednesday, February 10, 2016 Identifying your target market should take into account your mission statement and your situation analysis. Both can help you realistically target specific groups or individuals. This doesn’t mean you’ll only provide care to these patients, but it will help you craft a message geared toward individuals you consider to be your target market. You can begin by looking at demographics such as: Gender Age Home or workplace location Occupation Activities (sports, etc.) You may also want to consider who other chiropractors target in their marketing and find a different niche that would providean additional growth opportunity for your practice. Expand from there to think about your potential patients’ lifestyles. Do they have a family? (if you want to market to parents with children) Are they starting or expanding their family? (if you want to target pregnant women) Do family members play sports? (if you focus on care for sports related injuries) Do they drive by your practice on the way to/from work? (marketing based on proximity and ease of access) Determine if there is sufficient opportunity for your target market. For example, if you choose to market to pregnant women in a community with a primarily older population, you may have to rethink your strategy. Once you have a clearer picture of your target market, you can move on to developing your marketing goals.