Get a Quote
This coverage helps protect you and your personal assets, your practice and your patients. It compensates for damages, loss or injury suffered by the patient, as well as legal defense costs. Since 1946, D.C.s have recognized NCMIC as the malpractice leader. Today more D.C.s rely on NCMIC’s Malpractice Insurance Plan than all other chiropractic malpractice insurance companies combined.
NCMIC wants to make sure you have the insurance you need for your business and personal life. Whether you need business owners', workers’ compensation, EPLI, data breach/cyber liability, auto, homeowners or long term disability insurance, NCMIC can help you find the right coverage at the right price.
Are you adding or upgrading practice equipment? Would you like to save money on credit card processing? Do you need working capital cash or a no annual fee business card that pays you back? NCMIC Finance Corporation can help you achieve your financial goals.
See all topics
At NCMIC, we believe that supporting the chiropractic profession is an important part of our heritage. No other insurance provider has provided more support for the profession than NCMIC.
In the past 5 years, NCMIC has attended more than 1,000 chiropractic events including college homecomings, seminars and state/national association conventions. We also offer business training and malpractice risk management seminars and resources to D.C.s as a complement to the education provided by the chiropractic colleges.
For account information on products not listed above, Contact Us by email or at 800-769-2000, ext. 4200
Developing a solid marketing plan should be the foundation for your efforts to attract – and retain – patients. A thoughtful marketing plan includes the right message, the right frequency and the right channels to attract your audience. So where do you begin? Here are the components to consider as you develop or update your marketing plan.
Due to COVID-19 containment measures, you may be experiencing some down time at your practice. Here are some tips to use this time to continue working on other aspects of your business.
There are several types of intellectual property rights for small business owners to be aware of, and in Part I of this series, I am going to talk about the basics of copyright, provide an overview of common copyright misconceptions, and share some practical pointers for small businesses.
The elevator speech may be one of the most important, yet often overlooked tools we have when we enter into the chiropractic field. Whether you're graduating and starting a practice, starting into practice with an existing office, or beginning to look for job opportunities, the right elevator speech will give you the competitive edge you need to succeed. So what should YOUR elevator speech include?
It is the most common cocktail party question asked, “What do you do?” The answer is simple, right? I am a chiropractor should be enough, but that does not tell the whole story. People make assumptions that they understand what a chiropractor does, which is worth its own conversation, but how you describe your practice is how you differentiate yourself from other practices.
After having a few conversations with some friends, a subtle challenge with external marketing has consistently emerged that creates a barrier between our desire for successful external marketing, and its effectiveness. It comes down to whose terms are you on.
There's no magic number when determining how much you should spend on marketing. Instead, focus on finding the right marketing mix that gets results and fits your budget. Research estimated costs for each category and then create a calendar identifying which months you plan to use a specific marketing approach. Some tactics may include a one-time start-up investment with ongoing monthly expenses.
Sometimes the most difficult part of marketing is focusing your message on the key selling points that will appeal to your audience. It's tempting to throw everything you know about chiropractic into a brochure, ad or website. But that's not an effective way to market to your audience.
When creating a marketing plan, it's important to identify your goals and then create strategies and tactics to support those goals. This framework will help you stay focused and determine what efforts are most successful.
Sometimes the most difficult question to answer is who will use your services. Ideally, everyone will flock to your practice and refer their friends. A more realistic approach is to target your message to a specific group that will be most interested in your practice.
To create an effective marketing plan, you need to understand the key areas that could impact your marketing efforts. This could be the local market as well as the national market. Understanding these factors can be instrumental to a successful marketing program.
The information in the NCMIC Learning Center is offered solely for general information and educational purposes. It is not offered as, nor does it represent, legal or professional advice. Neither does this information constitute a guideline, practice parameter or standard of care. You should not act or rely upon this information without seeking the advice of an attorney familiar with the specific legal requirements of the state(s) in which you practice. If there is a discrepancy between the site and an insurance policy you have with NCMIC, the policy will prevail.