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This coverage helps protect you and your personal assets, your practice and your patients. It compensates for damages, loss or injury suffered by the patient, as well as legal defense costs. Since 1946, D.C.s have recognized NCMIC as the malpractice leader. Today more D.C.s rely on NCMIC’s Malpractice Insurance Plan than all other chiropractic malpractice insurance companies combined.
NCMIC wants to make sure you have the insurance you need for your business and personal life. Whether you need business owners', workers’ compensation, EPLI, data breach/cyber liability, auto, homeowners or long term disability insurance, NCMIC can help you find the right coverage at the right price.
Are you adding or upgrading practice equipment? Would you like to save money on credit card processing? Do you need working capital cash or a no annual fee business card that pays you back? NCMIC Finance Corporation can help you achieve your financial goals.
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At NCMIC, we believe that supporting the chiropractic profession is an important part of our heritage. No other insurance provider has provided more support for the profession than NCMIC.
In the past 5 years, NCMIC has attended more than 1,000 chiropractic events including college homecomings, seminars and state/national association conventions. We also offer business training and malpractice risk management seminars and resources to D.C.s as a complement to the education provided by the chiropractic colleges.
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Social media and your practice website can plan an important role in your marketing program if handled correctly. However, just because you build it doesn't mean they'll flock to your practice. And, because it can be relatively inexpensive (compared to other marketing strategies), it's tempting to just dive right in and build a website or create a social media presence without a plan.
Why do people go to your website? It's an easy answer, right? Somebody has a need for chiropractic services and they have done a Google search and your name pops up and they click your link. But why do they stay?
Over time, we've talked about the different ways D.C.s can connect with their patients. We focused on engaging people on your website, building your brand and using social media to communicate with your patients. But there is a tried and true marketing tool – the newsletter - to stay in touch with patients.
With the variety of options that exist when marketing your practice, social media may seem like an easy (and inexpensive) option. But, there a few things to consider when embarking on your practice's social media efforts.
A few years back, somebody likely told you that you needed an online presence to attract new patients. So you went out and found someone to develop your website. You focused on making an attractive page that told a little bit about your practice and it would need a minimal amount of maintenance. That was that.
Email offers an easy way to stay in touch with patients. It can be an inexpensive way to promote your practice. Here are a few pointers for leveraging email marketing to engage and build relationships with your customers.
Setting up a Facebook page, LinkedIn page or Twitter account for your practice may be simple and free. But is it the right marketing avenue for you? The same question should be asked for any marketing strategy you use.
A practice website may be the cornerstone of your marketing. Many individuals will go online to research businesses – including your practice – before making an appointment. There are numerous considerations before you create your practice website.
When someone types in your name or your practice name into Google, do you know what shows up at or very near the top? Bet you didn't guess your LinkedIn profile. This is not surprising because of the general tendency to lump LinkedIn with other social media networks such as Facebook and Twitter, but it is different. A personal LinkedIn page and a practice page can help you connect with others. It's also an opportunity to showcase your areas of expertise and knowledge.
It's important to make sure your website is a reflection of your practice. Of course, that was assuming you have a website, which is not always the case. So whether you are looking to update your site or launch a new one, here are a few suggestions about how to select your web designer.
One of the last places you may think your practice needs to be is LinkedIn. And, while LinkedIn has long been considered a great place to network if you were looking for a job, it is finding new life as a place to learn more about businesses, their employees and much more.
The information in the NCMIC Learning Center is offered solely for general information and educational purposes. It is not offered as, nor does it represent, legal or professional advice. Neither does this information constitute a guideline, practice parameter or standard of care. You should not act or rely upon this information without seeking the advice of an attorney familiar with the specific legal requirements of the state(s) in which you practice. If there is a discrepancy between the site and an insurance policy you have with NCMIC, the policy will prevail.