Stationery, Business Cards and More

Reinforce your brand and your professional image with the right business card and letterhead.

Marketing

Stationery, Business Cards and More

Many new practitioners think their letterhead, envelopes and business cards are just another necessary expense. But, the truth is, your stationery will affect the way your message is received and the image you create of your practice.


Once you’ve created your practice name and logo, you can work with a local printer or go online to create your practice stationery.

Begin by reviewing sample stationery from other businesses to help you determine:

  • What basic information should be included on each piece such as: practice name, individual name, address, phone, fax, web address, email address.
  • What additional information you may want to include, such as a list of services or specialties, your experience, expertise or credentials, and driving directions or landmarks, if your office is difficult to find.
  • What pieces you will need. Business cards, letterhead, envelopes (what sizes? do you want window envelopes?), appointment cards, note cards, billing documents, mailing labels or other labels.

Considerations

Your next steps may include:

  • Design – Will you be using your logo or any other art elements? Will information be placed at the top of the page, bottom or both?
  • Paper stock – A simple white paper stock that presents a professional image is typically preferred. Consider, too, if it can be used in your printer.
  • Font – If you’ve developed a practice logo and sign, you’ll want to use the same font (where appropriate) for your stationary.
  • Colors – With today’s technology, it can be relatively inexpensive to print in color. Discuss options with your printer.
  • Quantity – Typically, it’s not much more expensive to print a larger quantity and may be cheaper than reprinting later.

You'll find a variety of options online for creating business stationery, including:


The information in the NCMIC Learning Center is offered solely for general information and educational purposes. It is not offered as, nor does it represent, legal or professional advice. Neither does this information constitute a guideline, practice parameter or standard of care. You should not act or rely upon this information without seeking the advice of an attorney familiar with the specific legal requirements of the state(s) in which you practice. If there is a discrepancy between the site and an insurance policy you have with NCMIC, the policy will prevail.