Practice Signs

An effective sign can be a round-the-clock advertisement for your practice that creates increased visibility.


Practice Signs

A practice sign can be one of the most effective forms of advertising. It can create recognition for your office location and will also help patients – and potential patients – identify and find your office. With its one-time development costs and repetitive exposures, the sign outside your office may give you the greatest return on investment. It will support your other marketing efforts and act as a free billboard to those passing by. Cutting corners or going without a practice sign could very

Your Practice Sign Provides:

  • Continuous advertising: Twenty-four hours a day, seven days a week, every week of every month, all through the year.
  • Branding: Clearly identifying your practice location to your patients and potential patients, making it easy to find your office.
  • Exposure: Your sign will be read by many individuals in your community.
  • Targeted advertising: Your practice sign is a targeted ad to those in your geographic area.
  • One-time expense: Once your sign is designed and installed, no additional services should be required. However, there may be maintenance costs for lighting, paint, etc.
  • Relatively inexpensive advertising: Considering the cost-per-thousand exposures (measuring the cost-effectiveness of advertising to 1,000 people), your practice sign may be the least expensive way to continually advertise your practice.

Evaluating Your Location's Sign Needs

You may have signage guidelines depending on the location of your practice. But there are still important details to think through before purchasing a sign.

  • Do signs, trees or other buildings obstruct the view of your building?
  • Do local ordinances restrict your sign's size, height, color or setback from the road?
  • Does your landlord or professional society place restrictions on signs?
  • Do you maintain nighttime hours? Does traffic pass by your office at night?
  • Does your building restrict construction options?
  • From which direction(s) will patients be approaching your office?
  • Will traffic be primarily pedestrian, vehicular or a combination of both?
  • What is the architectural style of your office building?
  • What are the styles of neighboring buildings and their signs?

For assistance with creating your design, contact a local sign company. They can advise you on design and placement.

The information in the NCMIC Learning Center is offered solely for general information and educational purposes. It is not offered as, nor does it represent, legal or professional advice. Neither does this information constitute a guideline, practice parameter or standard of care. You should not act or rely upon this information without seeking the advice of an attorney familiar with the specific legal requirements of the state(s) in which you practice. If there is a discrepancy between the site and an insurance policy you have with NCMIC, the policy will prevail.