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This coverage helps protect you and your personal assets, your practice and your patients. It compensates for damages, loss or injury suffered by the patient, as well as legal defense costs. Since 1946, D.C.s have recognized NCMIC as the malpractice leader. Today more D.C.s rely on NCMIC’s Malpractice Insurance Plan than all other chiropractic malpractice insurance companies combined.
NCMIC wants to make sure you have the insurance you need for your business and personal life. Whether you need business owners', workers’ compensation, EPLI, data breach/cyber liability, auto, homeowners or long term disability insurance, NCMIC can help you find the right coverage at the right price.
Are you adding or upgrading practice equipment? Would you like to save money on credit card processing? Do you need working capital cash or a no annual fee business card that pays you back? NCMIC Finance Corporation can help you achieve your financial goals.
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At NCMIC, we believe that supporting the chiropractic profession is an important part of our heritage. No other insurance provider has provided more support for the profession than NCMIC.
In the past 5 years, NCMIC has attended more than 1,000 chiropractic events including college homecomings, seminars and state/national association conventions. We also offer business training and malpractice risk management seminars and resources to D.C.s as a complement to the education provided by the chiropractic colleges.
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The first step in branding your practice is to identify what makes your practice unique and then determine how to communicatie it memorably and effectively. Your brand includes everything about your practice. It's the tangible things like your logo, the appearance of your office, the way you and your staff treat patients, and more. Everything you do should reinforce your practice's brand.
It always feels good to give back to the community you live and practice in. You get to do something positive for someone else, work with others toward a common goal and gain valuable perspective.
So, once you've decided to take this step, how do you decide where to volunteer?
It may be easier to decide when you consider the following:
It's no secret people's attention spans are getting shorter by the day. That means you have to be clear and concise, but also interesting! You have to share something that gets and keeps attention, whether you're chatting with someone, crafting a radio spot, or writing social media content.
You don't have to sell-sell-sell to reap the rewards of Instagram.
Isn't social media fun? With Facebook, we've connected with childhood, high school and college friends. We boast about our kids on Instagram, and Twitter allows us to send out links to interesting articles. LinkedIn is a great place for all of your professional accomplishments. There are so many reasons to like and enjoy social media, but … You knew that was coming.
Yes, this is my third article on branding your practice. Before you sigh and say not again, think about it. What is more important than how people perceive your practice? That's branding – the words, images and overall content that cause people to build an idea of who you are and what you do.
Many new practitioners think their letterhead, envelopes and business cards are just another necessary expense. But, the truth is, your stationery will affect the way your message is received and the image you create of your practice.
Names are powerful. Choosing the right name for your practice can make a difference. Consider these tips before you select your practice name.
A logo is a unique mark that identifies your practice and represents your brand. It should be used repeatedly and consistently wherever possible. Resist the urge to change your logo because it takes repeated exposure for individuals to recognize your logo and connect it to your practice.
A practice sign can be one of the most effective forms of advertising. It can create recognition for your office location and will also help patients – and potential patients – identify and find your office. With its one-time development costs and repetitive exposures, the sign outside your office may give you the greatest return on investment. It will support your other marketing efforts and act as a free billboard to those passing by. Cutting corners or going without a practice sign could very
Driving down the street the other day, I noticed a billboard company had changed out an old static sign with a bigger, electronic one. It didn't surprise me, as several in the neighborhood have been replaced the last couple of years. What did surprise me was the realization that unlike the old-fashioned billboards, I actually read the new electric ones.
The information in the NCMIC Learning Center is offered solely for general information and educational purposes. It is not offered as, nor does it represent, legal or professional advice. Neither does this information constitute a guideline, practice parameter or standard of care. You should not act or rely upon this information without seeking the advice of an attorney familiar with the specific legal requirements of the state(s) in which you practice. If there is a discrepancy between the site and an insurance policy you have with NCMIC, the policy will prevail.