The Art of Appreciation

Don't underestimate the power of appreciation. Here are some easy ways to show your patients you care.


The Art of Appreciation

Thank you. These two little words can make a world of difference in marketing your practice. Sure, you say thanks for coming in as a patient leaves, but this isn't the only time you have the opportunity to let your patients know their importance to you and the success of your practice.

New patient follow up

After a patient’s first visit, a handwritten note thanking her for choosing you to assist in her wellness goals demonstrates your appreciation.  It also gives you an opportunity to include follow up instructions, encouragement to check out your social media presence and reminders of future appointments. 

Make sure your note cards or stationary include information such as address, phone number, email and website address.  If you choose to type up a standard letter, be sure to jot a simple note at the bottom telling the patient you took the time to review the information before it was sent.


Patients pay no higher compliment than when they refer a friend to your practice.  Make sure you acknowledge that with a note to the referring patient.  You can either do this through a handwritten note or some practices will preprint postcard acknowledging the referral and jot a personalized note. 

We miss you

If it has been awhile since you’ve seen a patient, dropping them a line that it has been awhile and you are concerned about their continued well being is important in maintaining a long-term relationship. 

This can be done either through the mail or by email, as long as you remember an email can easily get lost or deleted.

Seasonal/holiday best wishes  

Thanksgiving, Christmas or a random holiday such as the Fourth of July give you a chance to connect with patients.  Not only can you tell them how much you appreciate their business, but you can also tell them important information such as special holiday hours, or specials on any products you may offer, or new information on social media or your website.

While a patient knows she feels better after treatment, sometimes that extra nudge is needed.  It encourages her to pick up the phone and make the appointment.  And, if that extra nudge expresses how much you appreciate your patients, all the better.

The information in the NCMIC Learning Center is offered solely for general information and educational purposes. It is not offered as, nor does it represent, legal or professional advice. Neither does this information constitute a guideline, practice parameter or standard of care. You should not act or rely upon this information without seeking the advice of an attorney familiar with the specific legal requirements of the state(s) in which you practice. If there is a discrepancy between the site and an insurance policy you have with NCMIC, the policy will prevail.