Securing an interview with a hiring D.C. can often depend on the strength of your cover letter. It should help you get noticed by presenting a professional image as a qualified candidate who would be a good fit for the practice.
by Mike Whitmer in Finding A Position on Thursday, April 21, 2016
Research Before You Write
A good way to start is to understand the practice. Their website should provide useful information. You may find it listed on Chiroweb.com or you can do an online search for the practice.
Also, check with your college, state association, and colleagues for insights on the practice. If possible, speak with current employees to get the inside scoop. You may want to organize the information for easier reference:
- Practice's name: ABC Chiropractic
- Practice's location: Los Angeles, California
- Practice's approach to chiropractic: Focus on family care
- Practice's objective: Expand market share in the under 45 segment. Position ABC chiropractic as health care for the whole family.
- Practice's annual revenue: approximately $500,000
- Customer demographics: 10% ages 18 and under, 35% ages 19-45, 55% ages 46 and over
- Area colleagues: XYZ Chiropractic
- Practice promotional slogan: ABC Chiropractic Makes Good Health as Simple as ABC
Identify your unique selling points. Be prepared to sell your unique education, experience, and personal attributes to hiring doctors.
Determine what makes you stand out among other D.C.s who are seeking associate or independent contractor positions?
Construct Your Letter
Start by creating a cover letter that can be customized for each practice. Your cover letter should include the following sections:
- Heading/Date/Inside Address
- Opening Paragraph
- Closing Paragraph
- Complimentary Close
A Few Pointers
Your cover letter should be personalized (e.g., "Dear Dr. Jones"). Avoid using "Dear Sir/Madam" and "To Whom it May Concern." Most employers do not look favorably on cover letters that appear to be mass produced.
It should also state the position you are pursuing and how you found out about the opening (e.g., a recommendation from a current employee, an online posting, etc.). Tell the employer briefly why you are interested in this position. Your opening may also include a synopsis of why you are an excellent candidate.
Why You Should Be Hired
The body of your letter should contain the sales pitch. This is your chance to outline the reasons you should be considered for the position.
- Explain the skills and experiences that will make you successful in the position. Talk about your internships, classes, activities, etc. Even if your experience is not directly related to the position, think about the skills you have gained and how they could relate to the duties of the position. Don’t duplicate what is in your CV, but highlight accomplishments and lead the reader to your CV.
- Demonstrate that you have done your research. Highlight how your credentials, motivation, and track record would benefit the practice. Your unique selling points identified when you assessed your skills and weave them into the body. Back up achievements with specific examples, and be prepared to verify any information you include in the letter.
- Keep your letter positive and upbeat. A cover letter should be businesslike, friendly, and enthusiastic. Put yourself in the hiring doctor's shoes - would you call yourself for an interview?
Your final paragraph should generate a call for action, so express strong interest in an interview. State that you will follow up soon to confirm your CV was received and discuss the possibility of meeting face-to-face.
End your letter with a professional close such as "Best regards," "Sincerely," or "Respectfully yours."