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credit card processing

Do I Really Need to Accept Credit Cards?

How often do you leave home without a credit or debit card?  If your answer is “not very often,” you're like millions of other consumers.  Visa, MasterCard and American Express now have over 500 million cards in circulation in the U.S. alone.

Today, most patients who walk through your door will expect you to accept credit cards.  In fact, new patients may even construe your practice to be old-fashioned if they don't see the Visa and MasterCard sticker on your front door.

Accepting credit and debit cards will allow you to expand your customer base and provide a more convenient method of payment than cash or checks.

If you’re already successfully invoicing your customers, you may be put off by the costs of merchant services, which is typically a percentage of each credit card transaction. However, when you consider the following advantages of credit and debit card acceptance, you may think twice:

  • Reduces your potential loss from non-payment
  • Less time spent on invoicing
  • Savings realized from no longer sending bills and reminders
  • Increased customer service for patients
  • No longer waiting 30, 60 or 90 days to receive payment for your services
  • Allowing funds to be transferred to your bank account in less than a week — this becomes very important, especially for start-up practices experiencing tighter cash flow

When considering these factors, accepting credit and debit cards presents itself as the most logical and cost-effective method of payment acceptance.

When it's time to choose a credit card processing service, it's easy to get overwhelmed.  After all there are hundreds of options, sales pitches can be confusing, and so many providers can be overly aggressive.

Even if you’ve accepted credit cards for years, it’s important to know the ins and outs so you can compare your current plan to ensure you’re getting the best pricing possible. In future posts, we’ll give you the information you need to shop for merchant credit card services.

If you’re considering accepting credit or debit cards or switching providers, we invite you to check out the advantages of the NCMIC Credit Card Processing program.

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